Wednesday, October 9, 2013

Language knowledge is Key to Success Overseas

To speak another language is an asset in a business competitive world. Each country has its own and official language and a story. Each market has different formation, rules, regulations and laws. It is very important to understand the cultural differences for conducting business abroad.
It can be a painful experience for foreign business to enter new market without knowledge about the market condition and all aspects related to culture, language and business enforcement. That is why it is critically important to adapt a product to new market before we make our first sale.
Do not just jump and sell! 
Do a research and learn about all aspects related how to start business overseas. Some important steps must be considered when we are starting a business abroad. 
What about languages rules in?
Does a country require a bilingual label for your product? In Canada is a requirement to have English-French label on each product. Ukraine requires Ukrainian-Russian label. Kazakhstan requires Kazakh-Russian labels. Poland requires only Polish label.
Does a country require using in the business only an official language? Let say in Quebec is necessary to use a French language. It is a Canadian province where is two official languages English and French, but only  Quebec requires to use of French in business in first place. If you try to register a company with the English name or English words the Quebec business registry will refuse your registration.
In Ukraine the official language is Ukrainian, but all country knows and uses a Russian language. To represent or have a business in Ukraine you need to know Ukrainian language. Just in last accident with coffee shop “Coffee House” where staffs communicated only in Russian. The unwillingness to talk a Ukrainian and a link to the instruction in which the only language spoken by staff for customers was listed Russian, involved "Coffee House" in scandal. The same scenario in Turkmenistan, Georgia and other CIS countries where used to be a Russian language as a primer. You have to know and use the official language where your business operates.
And what about contracts, brochures, flyers and catalogs  Is the same a general rule? All documents, commercial directories and any similar written publications where a firm carries on business for foreign countries must be in official countries language. The same applies for computer programs and software.
Recently many overseas businesses are showing interest in cooperation with local partners on the basis of manufacturer representative, sales representative, distributor or franchiser. eXentry Group suggest, if you are not fluent in the language of targeted country, look for the professional company and partner in place of your interest. Work closely  with experienced native speaking specialists on a contractual basis. eXentry Group is a best solution for the language, legality and sales support abroad.  We speak your language. Languages knowledge is Key to Our Success.

No comments:

Post a Comment